MAPP Working Papers, The MAPP Centre, Aarhus School of Business, University of Aarhus

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Top 10 Papers by Abstract Accesses Last Month (2012-04)

Paper	Accesses
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl and Jesper Strandskov	2
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg and Hans Skytte	2
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen	2
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl	2
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström	2
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould	2
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl and Christina Laursen	2
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov	2
CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH Kim Bjarne Ramus and Klaus G. Grunert	1
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø	1
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert	1
Udviklingen på afsætningsmarkederne for dansk svinekød. Lisbeth Fruensgaard Jeppesen, Lone Bredahl, Thomas Ahle Fjord, Klaus G. Grunert and Karsten Bove	1
Consequences of information technology usage on retailer-supplier relations Lars Esbjerg	1
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen and Hanne Harmsen	1
Four cases on market orientation of value chains in agribusiness and fisheries Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young	1
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen	1

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Top 10 Papers by File Downloads Last Month (2012-04)

Paper	Downloads
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov	1
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl	1
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould	1
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen	1

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Top 10 Papers by Abstract Accesses Last 3 Months (2012-02 - 2012-04)

Paper	Downloads
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg and Hans Skytte	28
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl and Christina Laursen	15
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl	14
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø	11
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström	11
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen and Hanne Harmsen	10
Danish consumers’ attitudes towards functional foods Jacob Poulsen	10
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert	9
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl and Jesper Strandskov	8
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen	8

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Top 10 Papers by File Downloads Last 3 Months (2012-02 - 2012-04)

Paper	Downloads
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl and Christina Laursen	7
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg and Hans Skytte	4
Danish consumers’ attitudes towards functional foods Jacob Poulsen	3
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström	2
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould	2
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov	2
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert	2
Consequences of information technology usage on retailer-supplier relations Lars Esbjerg	1
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen and Hanne Harmsen	1
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen	1
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen	1
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl	1
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen	1

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