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The MAPP Centre, Aarhus School of Business, University of Aarhus MAPP Working Papers, The MAPP Centre, Aarhus School of Business, University of Aarhus

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The statistics for 2010-06, 2012-04 (half month), 2012-05 and 2012-06 have unfortunately been lost. We regret this.

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Papers at EBSLG

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Top 10 Papers by Abstract Accesses Last Month (2017-08)

PaperAccesses
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
14
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
13
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
13
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
12
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe
Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø
12
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
11
Vertical co-ordination in the Danish hog/pork industry
Christina Laursen, Lone Hundahl and Jesper Strandskov
11
Consequences of information technology usage on retailer-supplier relations
Lars Esbjerg
10
Consumers' food choice and quality perception.
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
8
The beef market in the European Union.
Niels Asger Nielsen and Lisbeth Fruensgaard Jeppesen
8
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
8

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Top 10 Papers by Abstract Accesses Last 3 Months (2017-06 - 2017-08)

PaperDownloads
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe
Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø
39
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
38
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
36
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
32
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
32
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
30
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
28
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values.
Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen
27
Vertical co-ordination in the Danish hog/pork industry
Christina Laursen, Lone Hundahl and Jesper Strandskov
26
Consequences of information technology usage on retailer-supplier relations
Lars Esbjerg
24

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Top 10 Papers by File Downloads Last 3 Months (2017-06 - 2017-08)

PaperDownloads
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
3
Vertical co-ordination in the Danish hog/pork industry
Christina Laursen, Lone Hundahl and Jesper Strandskov
1

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