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The MAPP Centre, Aarhus School of Business, University of Aarhus MAPP Working Papers, The MAPP Centre, Aarhus School of Business, University of Aarhus

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The statistics for 2010-06, 2012-04 (half month), 2012-05 and 2012-06 have unfortunately been lost. We regret this.

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Papers at EBSLG

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Top 10 Papers by Abstract Accesses Last Month (2017-06)

PaperAccesses
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe
Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø
16
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
15
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values.
Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen
13
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
11
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
10
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
9
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
9
CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH
Kim Bjarne Ramus and Klaus G. Grunert
7
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
7
Den forbrugerbaserede værdi af en mærkning – med fokus på Svanemærket: Undersøgelsens design, gennemførsel og resultater
Hans Jørn Juhl and Carsten Stig Poulsen
7
Scenarier for fødevareindustrien år 2010: Del 1 Scenariekonstruktion og scenarier.
birger Boutrup Jensen, Anne-Mette Sonne and Hanne Harmsen
7
Consumers' food choice and quality perception.
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
7
Markedskrav og virksomhedskompetencer i den danske fødevareindustri
Bjarne H. Jensen and Hanne Harmsen
7

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Top 10 Papers by Abstract Accesses Last 3 Months (2017-04 - 2017-06)

PaperDownloads
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
37
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
32
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
32
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
32
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
30
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe
Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl and Karen Brunsø
28
Identity and acculturation: The case of food consumption by Greenlanders in Denmark
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
25
Consequences of information technology usage on retailer-supplier relations
Lars Esbjerg
24
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
23
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values.
Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen
23

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Top 10 Papers by File Downloads Last 3 Months (2017-04 - 2017-06)

PaperDownloads
Identity and acculturation: The case of food consumption by Greenlanders in Denmark
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
6
Danish consumers’ attitudes towards functional foods
Jacob Poulsen
1
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values.
Tino Bech-Larsen, Klaus. G. Grunert and Jacob Poulsen
1

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