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The MAPP Centre, Aarhus School of Business, University of Aarhus MAPP Working Papers, The MAPP Centre, Aarhus School of Business, University of Aarhus

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The statistics for 2010-06, 2012-04 (half month), 2012-05 and 2012-06 have unfortunately been lost. We regret this.

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Papers at EBSLG

Number of papers at EBSLG

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Top 10 Papers by Abstract Accesses Last Month (2017-04)

PaperAccesses
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
13
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
13
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
11
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
10
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
9
Consumers' food choice and quality perception.
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
9
Consequences of information technology usage on retailer-supplier relations
Lars Esbjerg
9
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
8
Identity and acculturation: The case of food consumption by Greenlanders in Denmark
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
7
Sources of competitive advantages and business performance within the European meat processing industry
Jesper Strandskov
7
Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber
Hans Skytte
7

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Top 10 Papers by File Downloads Last Month (2017-04)

PaperDownloads
Identity and acculturation: The case of food consumption by Greenlanders in Denmark
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
6

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Top 10 Papers by Abstract Accesses Last 3 Months (2017-02 - 2017-04)

PaperDownloads
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
35
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries
Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland and Annika Åström
27
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
25
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach,
Tino Bech-Larsen
24
Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber
Hans Skytte
23
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey
Lone Bredahl
22
Consumers' food choice and quality perception.
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
21
Four cases on market orientation of value chains in agribusiness and fisheries
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen and James A. Young
20
The beef market in the European Union.
Niels Asger Nielsen and Lisbeth Fruensgaard Jeppesen
19
Vertical co-ordination in the Danish hog/pork industry
Christina Laursen, Lone Hundahl and Jesper Strandskov
18

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Top 10 Papers by File Downloads Last 3 Months (2017-02 - 2017-04)

PaperDownloads
Identity and acculturation: The case of food consumption by Greenlanders in Denmark
Sørem Askegaard, Dannie Kjeldgaard and Eric J. Arnould
7
Danish consumers’ attitudes towards functional foods
Jacob Poulsen
2
Consumers' food choice and quality perception.
Karen Brunsø, Thomas Ahle Fjord and Klaus G. Grunert
1
Vertical co-ordination in the Danish hog/pork industry
Christina Laursen, Lone Hundahl and Jesper Strandskov
1
Strategic marketing types: Evidence from the European meat processing industry
Jesper Strandskov, Lone Hundahl and Christina Laursen
1
Retail and wholesale buying behaviour for two different food products in six Eastern European countries
Lars Esbjerg and Hans Skytte
1

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