Working Paper Series, Department of International Economics and Management, Copenhagen Business School
No 5-1999:
International Retailing Operations: Downstream Entry and Expansion via Franchising
Bent Petersen and Lawrence S. Welch
Abstract: In this article, the shift into international franchising
from other forms of operation, rather than the typical home market
franchising base is explored. The focus is international retail
franchising, based on a study of the Danish clothing and footwear industry.
In this study it was found that Danish companies were moving into
international franchising as an outcome of a more general shift from
upstream wholesaling and subcontracting activities to downstream
involvement in retailing activities. Preceding establishments of foreign
subsidiaries and company owned retail operations seemed to be important in
facilitating the move into franchising.
Keywords: international franchising; international retailing; internationalization; foreign operation mode; (follow links to similar papers)
23 pages, May 29, 1999
Before downloading any of the electronic versions below
you should read our statement on
copyright.
Download GhostScript
for viewing Postscript files and the
Acrobat Reader for viewing and printing pdf files.
Downloadable files:
6578 
Download Statistics
Questions (including download problems) about the papers in this series should be directed to Lars Nondal ()
Report other problems with accessing this service to Sune Karlsson ()
or Helena Lundin ().
Programing by
Design Joakim Ekebom
