European Business Schools Librarian's Group

ESSEC Working Papers,
ESSEC Research Center, ESSEC Business School

No WP1415: An Inquiry into the Epistemic Properties of Entrepreneurs' Theories of Action

Fabrice Cavarretta () and Nathan Furr ()
Additional contact information
Fabrice Cavarretta: ESSEC Business School, Postal: AVENUE BERNARD HIRSCH, CS 50105 CERGY, 95021 CERGY PONTOISE CEDEX, FRANCE,
Nathan Furr: BYU (Brigham Young University) Marriott School of Management, Postal: 730 TNRB, Brigham Young University, Provo, UT, 84602-3113 , UNITED STATES

Abstract: Boundedly rational managerial actors struggling to process information often use a limited set of “theories of action,” or simple rules. However, simple rules may have a hierarchical structure, with some simple rules guiding others. Assuming the existence of such “keystone rules,” we establish the complexity of determining an efficient set, and therefore the necessity of using meta-heuristic approaches. We explore the development of “keystone rules” among entrepreneurs as a genetic algorithm, where the computationally hard problem of picking rules is solved by social calculation. We find that the emergent keystone rules among the observed entrepreneurs do not match existing “scientific” theories but have particular epistemic properties. The identification of keystone rules could fill a theoretical gap between the rational decision and the social construction perspectives.

Keywords: entrepreneurship; simple rules; theory; cognition; evolution

JEL-codes: L26

38 pages, November 2014

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