Les Cahiers de Recherche - HEC Paris
Charles-Henri BESSEYRE DES HORTS and Maral MURATBEKOVA
Kazakhstani management culture : perception of french managers
Abstract: The purpose of this paper is to provide an understanding
of how French managers perceive major aspects of the business culture of
Kazakhstan. This country, rich in natural resources, recently became open
to the world. To succeed in a highly competitive environment of foreign
companies installing in Kazakhstan, one should be aware of how to deal with
a new market, how to deal with people, how to cope with cross-cultural
To describe culture, the paper uses the cultural
dimensions developed by the best known researchers (Hofstede, Schein, Hall,
Trompenaars, Adler, etc.) and summarized by Schneider and Barsoux (1997) in
general schema. The study uses a qualitative research method - an
adaptation of the critical incident technique (Flanagan, 1954) - to explain
the peculiarities of Kazakhstani management culture that create problems
and difficulties for French managers.
The results support the argument
that the most important differences for French managers are differences in
language and nature of reality and truth dimensions.
The findings of
this study indicate that French managers consider Kazakhstani management
culture as a being rather than doing culture with a higher degree of
uncertainty avoidance; a more collectivist (family-oriented) and more
particularistic culture where social orientation prevails over task
orientation. The differences in human nature are significant. Results also
suggest that Kazakhstani management culture is considered by French
managers as a diffuse rather than specific involvement culture.
the differences in hierarchical dimension are only moderately significant
for French managers.
Keywords: Culture; management; Kazakhstan; France; (follow links to similar papers)
JEL-Codes: M00; M10; Z10; (follow links to similar papers)
57 pages, December 1, 1999
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