Les Cahiers de Recherche - HEC Paris
Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité
Abstract: This paper presents the building and validation of a new
personality inventory measuring 23 traits of personality and dedicated to
market research applications.
Validation has been realized with two
consumer panels, managed by Mediametrie and BVA institute.
objective of the research is to provide an operational and reliable
instrument for marketing research studies exploring the link between
consumer behavior and personality.
Keywords: psychology; marketing; personality inventory; consumer behavior; (follow links to similar papers)
JEL-Codes: D11; D12; (follow links to similar papers)
35 pages, October 1, 2001
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