European Business Schools Librarian's Group
Home About Series Subject/JEL codes Advanced Search
HEC Paris. Research Department Les Cahiers de Recherche - HEC Paris

No 738:
Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité

Jean-Michel GAUTIER

Abstract: This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications.

Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute.

The main objective of the research is to provide an operational and reliable instrument for marketing research studies exploring the link between consumer behavior and personality.

Keywords: psychology; marketing; personality inventory; consumer behavior; (follow links to similar papers)

JEL-Codes: D11; D12; (follow links to similar papers)

35 pages, October 1, 2001

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

c260792391555c6434c8b7f0cdc056bd.pdf    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Sandra Dupouy ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design Joakim Ekebom

Handle: RePEc:ebg:heccah:0738 This page was generated on 2014-12-14 17:56:17