Les Cahiers de Recherche - HEC Paris
Connaissance du prix par les enfants de 5 ŕ 13 ans : une étude exploratoire
() and Coralie Damay
Abstract: At a very early age, the child becomes a real consumer and
the prices becomes part of his daily basis. This exploratory study shows
that the child acquires a knowledge of prices through a non linear and non
cumulative training, marked out by formative incidents. He uses measures
and strategies of price evaluation. This procedure is influenced by
interest, expertise and experience of children product.
Keywords: child-consumer; price konwoledge; memorization and estimation of prices; (follow links to similar papers)
JEL-Codes: D11; E31; (follow links to similar papers)
37 pages, March 1, 2005
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