Les Cahiers de Recherche - HEC Paris
Interest alignment and competitive advantage
() and Mauricio Zollo
Abstract: This paper articulates a theory of the conditions under
which the alignment between individual and collective interests generates
sustainable competitive advantage. The theory is based on the influence of
tacitness, context-specificity and casual ambiguity in the determinants of
different types of motivation (extrinsic, normative intrinsic and hedonic
intrinsic), under varying conditions of environmental dynamism. The
analysis indicates the need to consider mitivational processes as a
complement to current resource and competence-based approaches in a
comprehensive theory of competitive advantage.
Keywords: interest alignment; competitive advantage; (follow links to similar papers)
JEL-Codes: L10; L14; L21; (follow links to similar papers)
45 pages, March 30, 2006
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