HEC Research Papers Series,
HEC Paris

Abstract: This paper articulates a theory of the conditions under which the alignment between individual and collective interests generates sustainable competitive advantage. The theory is based on the influence of tacitness, context-specificity and casual ambiguity in the determinants of different types of motivation (extrinsic, normative intrinsic and hedonic intrinsic), under varying conditions of environmental dynamism. The analysis indicates the need to consider mitivational processes as a complement to current resource and competence-based approaches in a comprehensive theory of competitive advantage.

Keywords: interest alignment; competitive advantage

JEL-codes: L10; L14; L21

45 pages, March 30, 2006

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