Les Cahiers de Recherche - HEC Paris
Detecting attitude change with the implicit association test
() and Russell H. FAZIO
Abstract: The Implicit Association Test and its variants have become
pervasive measures of attitudes in a variety of domains and contexts. In
two experiments, the authors provide evidence that a recent variant, the
Personalized IAT developed by Olson and Fazio (2004) may more accurately
detect changes in personal attitudes than the conventional Traditional IAT
devised by Greenwald, McGhee, and Schwartz (1998).
Keywords: attitudes; attitude change; implicit attitude measures; IAT; (follow links to similar papers)
JEL-Codes: M14; (follow links to similar papers)
32 pages, April 25, 2008
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