Les Cahiers de Recherche - HEC Paris
Third party labeling and the consumer decision process
() and Marie Carpenter
Abstract: The objective of this research is to explore the
decision-making process of consumers when faced with food products that
have values-based labels.
Keywords: Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process; (follow links to similar papers)
JEL-Codes: D11; D12; (follow links to similar papers)
28 pages, September 1, 2008
Before downloading any of the electronic versions below
you should read our statement on
for viewing Postscript files and the
Acrobat Reader for viewing and printing pdf files.
Full text versions of the paper:
Questions (including download problems) about the papers in this series should be directed to Sandra Dupouy ()
Report other problems with accessing this service to Sune Karlsson ()
or Helena Lundin ().
Design Joakim Ekebom