European Business Schools Librarian's Group
Home About Series Subject/JEL codes Advanced Search
HEC Paris. Research Department Les Cahiers de Recherche - HEC Paris

No 891:
Third party labeling and the consumer decision process

Fabrice Larceneux () and Marie Carpenter

Abstract: The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Keywords: Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process; (follow links to similar papers)

JEL-Codes: D11; D12; (follow links to similar papers)

28 pages, September 1, 2008

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

CR891Flarceneux.pdf    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Sandra Dupouy ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design Joakim Ekebom

Handle: RePEc:ebg:heccah:0891 This page was generated on 2014-12-14 17:56:22