European Business Schools Librarian's Group

HEC Research Papers Series,
HEC Paris

No 891: Third party labeling and the consumer decision process

Fabrice Larceneux () and Marie Carpenter

Abstract: The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Keywords: Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process

JEL-codes: D11; D12

28 pages, September 1, 2008

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