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No 913:
Building social business models: lessons from the Grameen experience

Bertrand Moingeon (), Muhammad Yunus and Laurence Lehmann-Ortega

Abstract: The social business idea borrows some concepts from the capitalist economy, and therefore the implementation of social businesses can likewise borrow some concepts from conventional business literature. As an illustration, the notion of business model, which is currently attracting much attention from researchers, can be revisited so as to enable the building of social businesses. Social business models are needed alongside conventional ones. After defining what a social business is, the authors will describe the first endeavors to create such businesses within the Grameen Group. This in turn will lead to a discussion of the social business model.

Keywords: Social business; business model; social business model; Grameen; Danone; (follow links to similar papers)

JEL-Codes: E20; (follow links to similar papers)

27 pages, February 1, 2009

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