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No 935:
Is the luxury industry really a financierís dream ?

Jean-NoŽl Kapferer and Olivier Tabatoni

Abstract: Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analystsí and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?

Keywords: luxury brands; sales; investment; performance; profitability; finance; (follow links to similar papers)

JEL-Codes: G10; L25; (follow links to similar papers)

37 pages, June 29, 2010

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