Les Cahiers de Recherche - HEC Paris
Jean-NoŽl Kapferer and Olivier Tabatoni
Is the luxury industry really a financierís dream ?
Abstract: Although modest in terms of sales, compared to most other
sectors, luxury does get a high share of investors', financial analystsí
and media attention. Why would this sector receive a share of attention
much bigger than its actual weight? Is it because of its glamourous image,
or the incredible prices attached to its products, now displayed in all the
media for mass desire? Are the financiers dreaming too?
Keywords: luxury brands; sales; investment; performance; profitability; finance; (follow links to similar papers)
JEL-Codes: G10; L25; (follow links to similar papers)
37 pages, June 29, 2010
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