EBSLG

 

 
European Business Schools Librarian's Group
Home About Series Subject/JEL codes Advanced Search
HEC Paris. Research Department Les Cahiers de Recherche - HEC Paris
 

No 997:
Jules or Jim: Alternative Conformity to Minority Logics

Rodolphe Durand () and Julien Jourdan ()

Abstract: To what extent do organizations respond favorably to minority participation, i.e. conform to demands from minority resource suppliers that hold an unconventional logic? A favorable response to minority participation (i.e. “alternative conformity”) contributes to decrease the influence of dominant players, alter the resource suppliers’ social structure, and promote new logics, which makes alternative conformity a soft control strategy for organizations. We expect a positive relationship between minority participation and alternative conformity and that relationship to be attenuated by organizations’ adherence to the dominant logic, centrality of minority logic holders, and minority logic’s institutional credit. We test and find strong support for our hypotheses using original data on investment funds in the French film industry (1994-2008).

Keywords: conformity; resource dependence; institutional logics; minority logic; soft control strategy; (follow links to similar papers)

JEL-Codes: M00; (follow links to similar papers)

48 pages, December 25, 2011

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

papers.cfm?abstract_id=1978906    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Sandra Dupouy ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design Joakim Ekebom

Handle: RePEc:ebg:heccah:0997 This page was generated on 2014-12-14 17:56:26