European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/521: Social entrepreneurship: How intentions to create a social enterprise get formed.

Johanna Mair () and Ernesto Noboa
Additional contact information
Johanna Mair: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Ernesto Noboa: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: Social entrepreneurship has raised increasing interest among scholars, yet we still know relatively little about the particular dynamics and processes involved. This paper aims at contributing to the field of social entrepreneurship by clarifying key elements, providing working definitions, and illuminating the social entrepreneurship process. In the first part of the paper we review the existing literature. In the second part we develop a model on how intentions to create a social venture -the tangible outcome of social entrepreneurship- get formed. Combining insights from traditional entrepreneurship literature and anecdotal evidence in the field of social entrepreneurship, we propose that behavioral intentions to create a social venture are influenced, first, by perceived social venture desirability, which is affected by attitudes such as empathy and moral judgment, and second, by perceived social venture feasibility, which is facilitated by social support and self-efficacy beliefs.

Keywords: entrepreneurship; social enterprise

22 pages, September 13, 2003

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