European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/551: Corporate entrepreneurship: Linking strategic roles to multiple dimensions of performance

Johanna Mair () and Cristina Rata
Additional contact information
Johanna Mair: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Cristina Rata: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: Using data from a large European financial services firm which engaged in an entrepreneurial initiative to enhance its competitiveness, this paper explores the strategic role of middle managers in the context of corporate entrepreneurship and its link to multiple dimensions of performance. The findings indicate that middle managers’ role can be decomposed along four reliable and stable dimensions that are consistent with those suggested by the literature. Building on a stakeholder approach, the paper relates the identified roles to multiple dimensions of performance, namely to financial performance, customer satisfaction and employee satisfaction. Canonical correlation analysis –a useful and powerful method to explore relations among multidimensional variables– indicates a significant but weak relationship.

Keywords: corporate entrepreneurship; strategic roles; middle managers

27 pages, March 31, 2004

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