IESE Research Papers
Ramon Casadesus-Masanell and Joan E. Ricart
Competing through business models
Abstract: In this article a business model is defined as the firm
choices on policies, assets and governance structure of those policies and
assets, together with their consequences, be them flexible or rigid. We
also provide a way to represent such business models to highlight the
dynamic loops and to facilitate understanding interaction with other
business models. Furthermore, we develop some tests to evaluate the
goodness of a business model both in isolation as well as in interaction
with other business models of different organizations, be those
competitors, complements, suppliers, partners, etc.
Keywords: Business model; Interaction; Competitive Strategy; Competitive Dynamics; (follow links to similar papers)
30 pages, November 3, 2007
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