IESE Research Papers,
IESE Business School

Abstract: Drawing on institutional theory and insights from stakeholder theory and impression management, we empirically analyze the impact of both environmental symbolic polices (participation in voluntary environmental programs, green trademarks, environmental-dedicated board committees, environmental pay policies and community communication) and substantive actions (environmental patents and pollution prevention practices) on environmental legitimacy. We show that 1) symbolic actions have a weaker positive effect on legitimacy than substantive actions; 2) that the impact of symbolic actions is greater when they are combined with substantive actions, and 3) that this impact is only short-term while substantive actions have both short- and long-term effects.

Keywords: environmental management; institutional theory; legitimacy; stakeholder management; symbolic management

30 pages, January 5, 2009

Full text files

DI-0778-E.pdf  

Download statistics

• IESE Business School
• Ordering Working Papers
• Home page for this series

Questions (including download problems) about the papers in this series should be directed to Noelia Romero ()
Report other problems with accessing this service to Sune Karlsson ().

This page generated on 2024-02-05 15:47:29.