European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/781: Designing your future business model: An activity system perspective

Christoph Zott () and Raphael Amit
Additional contact information
Christoph Zott: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Raphael Amit: The Wharton School, University of Pennsylvania

Abstract: Building on the received literature, we conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The activity system enables the firm to create value in concert with its partners but also to appropriate a share of the value created. Anchored on theoretical and empirical research, we suggest two sets of parameters that activity systems designers need to consider: design elements - content, structure and governance - that describe the architecture of an activity system; and design themes - novelty, lock-in, complementarities and efficiency - that describe the sources of the activity system's value creation.

Keywords: Business model; activity system; design

13 pages, February 7, 2009

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