Raphael Amit and Christoph Zott ()
Additional contact information
Raphael Amit: The Wharton School
Christoph Zott: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Abstract: We highlight business model innovation as a way for general managers and entrepreneurs to create and appropriate value, especially in times of economic change. Business model innovation, which involves designing a modified or new activity system, relies on recombining the existing resources of a firm and its partners, and it does not require significant investments in R&D. We offer managers and researchers a conceptual primer on business model innovation emphasizing the importance of system-level thinking.
Keywords: Business model; innovation; activity system; design; value creation
17 pages, July 17, 2010
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DI-0870-E.pdf
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