European Business Schools Librarian's Group
IESE Research Papers,
IESE Business School
No D/879: Building a "creative culture" for sustainable innovation
Paddy Miller () and Azra Brankovic
Additional contact information
Paddy Miller: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Azra Brankovic: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Abstract: Innovation has shifted from being about one-off phenomena to being a continuous effort requiring creative engagement and alert responsiveness from organizational actors. As more companies face the need to build a system-wide and sustainable capacity for innovation, creating a "culture of innovation" is becoming a priority. The concept of an "innovation culture" remains undertheorized in the literature, however. We offer a conceptual and practical framework for building an innovation culture in an organization. Specifically, we show how a cultural infrastructure that orients actors in the practices of creativity and improvisation combines with individual meaning-making processes to simultaneously generate innovation and an innovation culture across an organization.
Keywords: innovation; organizational culture; creativity; improvisation
17 pages, September 7, 2010
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