EBSLG

 

 
European Business Schools Librarian's Group
Home About Series Subject/JEL codes Advanced Search
HEC Paris. Research Department Les Cahiers de Recherche - HEC Paris
 

No 736:
Consumer rapport to luxury : Analyzing complex and ambivalent attitudes

Bernard DUBOIS, Gilles LAURENT and Sandor CZELLAR

Abstract: The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

Keywords: luxury; ambiguity; attitude measurement; consumer behavior; (follow links to similar papers)

JEL-Codes: D12; L81; (follow links to similar papers)

56 pages, October 1, 2001

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

5ecca063454eb4ef8227d08506a8673b.pdf    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Sandra Dupouy ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design Joakim Ekebom

Handle: RePEc:ebg:heccah:0736 This page was generated on 2014-12-14 17:56:17