Les Cahiers de Recherche - HEC Paris
Bertrand V. QUELIN
Innovation, new market and governance choices of entry : the internet brokerage market case
() and Valérie CLAUDE-GAUDILLAT
Abstract: This paper investigates the case of market entry
strategies following the introduction of a disruptive innovation.
Recognizing that market entry strategies have been envisioned in the
literature as a discrete phenomenon, we develop an empirical framework that
portrays these strategies as a capability building process. These
organizational modes are integrated into our model : acquisition, alliance,
and market transaction. We compare the first two with the third one and we
test our model in the setting of the online brokerage industry by using a
sample of 897 moves made by 98 firms over a seven-year period (1994 to
2000). We built this dataset by collecting secondary data.By suggesting
that the entry into a new industry is not a discrete phenomenon, our
research should lead the path to additional research on this topic.
Keywords: innovation; market entry; capabilities; firm's boundaries; (follow links to similar papers)
JEL-Codes: L22; L86; M10; (follow links to similar papers)
19 pages, December 1, 2004
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