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Working Papers, Hanken School of Economics
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 No. 553: Customer Energy in Relationships
No. 552: Exploring Customer Value Formation: A Customer Dominant Logic Perspective
No. 551: Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use
No. 550: Value of Image in Service
No. 549: Board Effectiveness in Small Firms
No. 548: The Quest for Well-being in Growth Industries: Contexts, Research Design and Methodological Development
No. 547: Silent Communication - A Challenge to Established Marketing Communication Practice
No. 546: Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
No. 545: Activityscape Mapping: Consumer Activity Systems as Service Context
No. 544: Towards Service Logic: The Unique Contribution of Value Co-Creation
No. 543: The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
No. 542: Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Download statistics for the working paper series and EBSLG Questions (including download problems) about the papers in this series should be directed to Staffan Dellringer () Report other problems with accessing this service to Sune Karlsson () or Helena Lundin (). Programing by |
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