Working Papers, Hanken School of Economics

• 2003 (No. 492 to 494)
• 2004 (No. 495 to 507)
• 2005 (No. 508 to 511)
• 2006 (No. 512 to 521)
• 2007 (No. 522 to 533)
• 2008 (No. 534 to 538)
• 2009 (No. 539 to 541)

2010

No. 546: Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström and Per Andersson

No. 545: Activityscape Mapping: Consumer Activity Systems as Service Context
Jacob Mickelsson

No. 544: Towards Service Logic: The Unique Contribution of Value Co-Creation
Christian Grönroos

No. 543: The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
Grönroos Christian and Hanna Leppänen

No. 542: Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Christian Grönroos and Annika Ravald

---

2003 2004 2005 2006 2007 2008 2009 2010
Download statistics for the working paper series and EBSLG

---

• Hanken School of Economics
• Home Page for Current Series
• Ordering Working Papers

---

Questions (including download problems) about the papers in this series should be directed to Marcus Sandberg ()
Report other problems with accessing this service to Sune Karlsson () or Björn Thodenius ().

Programing by
Design Joakim Ekebom