No 554: Re-Conceptualizing Value-Creation From Industrial Business Logic to Service Business Logic
Helle Pekka
No 553: Customer Energy in Relationships
Kristina Heinonen and Tore Strandvik
No 552: Exploring Customer Value Formation: A Customer Dominant Logic Perspective
Päivi Voima, kristina Heinonen and Tore Strandvik
No 551: Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use
Anne Rindell
No 550: Value of Image in Service
Tore Strandvik and Anne Rindell
No 549: Board Effectiveness in Small Firms
Anette Söderqvist and Karolina Wägar
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