European Business Schools Librarian's Group

SSE/EFI Working Paper Series in Business Administration,
Stockholm School of Economics

No 2002:17: Where is the Action?

Per Andersson () and Hans Kjellberg ()
Additional contact information
Per Andersson: Dept. of Business Administration, Stockholm School of Economics, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden
Hans Kjellberg: Dept. of Business Administration, Stockholm School of Economics, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden

Abstract: Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorisation and analysis are summarised and followed by a set of concluding implications and suggestions for the use of narratives aiming to reconstruct business action in the making.

Keywords: Marketing; narrative; plot; marketing methodology; business action; industrial marketing research

33 pages, October 24, 2002

Full text files 

hastba2002_017.pdf PDF-file Full text

Download statistics

Questions (including download problems) about the papers in this series should be directed to Helena Lundin ()
Report other problems with accessing this service to Sune Karlsson ().

RePEc:hhb:hastba:2002_017This page generated on 2024-09-13 22:19:29.