European Business Schools Librarian's Group

SSE/EFI Working Paper Series in Business Administration,
Stockholm School of Economics

No 2006:4: From Passive Aristocracy to Ethical Activity: Self-regulation in the Swedish Financial Market

Peter Norberg ()
Additional contact information
Peter Norberg: Dept. of Business Administration, Stockholm School of Economics, Postal: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden

Abstract: This article informs the question of how a business sector interacts with perceived demands from the public. Swedish financial firms suffer from low public confidence. The Swedish public has become increasingly involved in the equities market. Brokerage houses have al-ways appeared as exclusive. Using codes of ethics to effectively signal commitment to ethical principles serves both the objectives of seriousness and normality.

Keywords: codes of ethics; financial market; legitimacy; confidence; organizational behaviour

24 pages, First version: May 4, 2006. Revised: January 4, 2008. Earlier revisions: May 10, 2006, December 1, 2007.

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