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IESE Research Papers,
IESE Business School
No D/477: Cycle of a single company's involvement in an export consortium, The
Lluis G. Renart ()
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Lluis G. Renart: IESE Business School, Postal: IESE Business School. Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Abstract: In this paper, I intend to present a longitudinal analysis that describes and contributes to explaining the entire cycle of one partner company 's involvement in an export consortium. Thus, it will not be my purpose here to analyze a consortium or an alliance as a whole (including the central core of collaboration and all the partner companies that take part in it) but rather to study in isolation just one of the partner companies belonging to a consortium. It is possible to analyze and assess the success or failure of an export consortium as a whole, but I posit that it is even more important to measure and explain the level of success or failure achieved by each of the individual partner companies,and their decisions to join or to leave the consortium.
Keywords: Alliances; export consortia; export strategy; marketing
30 pages, October 24, 2002
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