European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/586: Ethical aspects of e-commerce: data subjects and content

Alejo J. Sison and Joan Fontrodona ()
Additional contact information
Alejo J. Sison: University of Navarra
Joan Fontrodona: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: This paper reflects on the ethical challenges posed by Internet commerce, with special emphasis on those involving the content and the users of the information. The paper discusses the main ethical issues in e-commerce, including security, privacy, identity and nonrefutability of transactions. It proposes measures which both governments and the private sector could adopt to address those issues on different levels. Finally, the paper reflects on the creation of value by leveraging trust and proposes two universal principles to be upheld in Internet commerce: online-offline consistency and technological neutrality.

Keywords: Security; privacy; identity; nonrefutability; e-commerce ethics

16 pages, March 20, 2005

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