European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/649: Alliances and industry analysis

Carlos Garcia-Pont ()
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Carlos Garcia-Pont: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: Traditionally alliances have been left at of industry analysis. We have been focusing basically on the economic characteristics determining bargaining power on the relationships between the actors in a value system. The paper proposes a methodology to analyze industries from a very different perspective that incorporates alliances as one of the main drivers of industry structure.

Keywords: Alliances; industry structure; networks

21 pages, September 11, 2006

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