European Business Schools Librarian's Group

IESE Research Papers,
IESE Business School

No D/713: Competing through business models

Ramon Casadesus-Masanell and Joan E. Ricart ()
Additional contact information
Ramon Casadesus-Masanell: Harvard Business School
Joan E. Ricart: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: In this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight the dynamic loops and to facilitate understanding interaction with other business models. Furthermore, we develop some tests to evaluate the goodness of a business model both in isolation as well as in interaction with other business models of different organizations, be those competitors, complements, suppliers, partners, etc.

Keywords: Business model; Interaction; Competitive Strategy; Competitive Dynamics

30 pages, November 3, 2007

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