European Business Schools Librarian's Group
IESE Research Papers,
IESE Business School
No D/919: Generation or culture? Work attitude drivers: An analysis in Latin America and Iberian countries
Lourdes Susaeta (), Jose R. Pin and Angela Gallifa
Additional contact information
Lourdes Susaeta: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Jose R. Pin: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Angela Gallifa: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Abstract: This paper concerns the work attitude drivers within the current scenario taking into account two different factors of influence, the culture and the generation of each individual. To belong to a given generation can affects individuals work attitudes as well as to belong to a given culture. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: vital project, professional ethics, attitude towards authority, leadership and corporate commitment. The paper draws upon a sample comprising Latin American countries and Iberian countries. Through the analysis of almost one thousand people, the results show the great differences in terms of generation and culture specially when focusing on vital project. The most relevant conclusion is that Latin America can not be considered as a whole in terms of individual work attitude. There is a wide diversity referred to this matter within this continent and managers should have this issue into account for improving employee motivation.
Keywords: Generation; Cross-culture management; Latin-American
29 pages, May 1, 2011
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DI-0919-E.pdf
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