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IESE Research Papers,
IESE Business School

No D/1137: Crowdfunding Success: The Case Of Kiva.Org

Melina Moleskis () and Miguel Ángel Canela ()
Additional contact information
Melina Moleskis: IESE Business School, Postal: IESE Business School. Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Miguel Ángel Canela: IESE Business School, Postal: IESE Business School. Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

Abstract: Crowdfunding is the process of raising money to fund a project or business venture through numerous investors and via an Internet platform. The objective of this report is to examine the growing phenomenon of crowdfunding as an alternative method for raising finance and the factors that lie behind its success. The analysis focuses on Kiva.org, one of the most successful crowdfunding platforms in the world.

Keywords: crowdfunding; Kiva; funding strategy; online platforms

34 pages, March 3, 2016

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WP-1137-E.pdf PDF-file

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