Working Paper Series, Department of Industrial Economics & Strategy, Copenhagen Business School
No 00-7:
Synergies and Sustainable Competitive Advantage
Mikael Iversen
Abstract: Synergy is a concept fraught with ambiguity about its
sources and effects, perhaps as a consequence of of previous literature on
the subject not distinguishing between these. In this paper, the sources of
synergy are separated from the sources of sustainable competitive advantage
in order to analyze the competitive implications of different types of
synergies, and thus be able to answer the question of when and under which
circumstances synergy can be expected to generate sustainable competitive
advantage.
Keywords: Synergy; Sustainable Competitive Advantage; Complementarity; (follow links to similar papers)
JEL-Codes: D2; L2; M1; (follow links to similar papers)
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