Kiel Working Papers, Kiel Institute for World Economics
No 1606:
The Effects of the Coffee Trademarking Initiative and Starbucks Publicity on Export Prices of Ethiopian Coffee
Aslihan Arslan and Christopher P. Reicher
Abstract: The Ethiopian government initiated the Ethiopian Coffee
Trademarking and Licensing Initiative in 2004 for three coffee origins:
Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and
the Ethiopian government regarding this initiative, Oxfam organized a
publicity campaign. This paper evaluates the effect of these interventions
on the export prices of trademarked Ethiopian coffees. We find that the
prices of the trademarked coffees increased by about 10% following these
interventions. The magnitude of this change is comparable with the farm
gate prices reported in the literature; however, we cannot establish direct
causation or observe the passthrough into farm gate prices
Keywords: Trademarks, Coffee Prices, Public Campaign, Oxfam, Starbucks, Ethiopia; (follow links to similar papers)
JEL-Codes: O13,; F14; (follow links to similar papers)
20 pages, March 2010
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