European Business Schools Librarian's Group
Department of Economics Working Papers,
Vienna University of Economics and Business, Department of Economics
No 320: The Never Ending Book: The role of external stimuli and peer feedback in user-generated content production
Maria Marchenko () and Hendrik Sonnabend ()
Additional contact information
Maria Marchenko: Department of Economics, Vienna University of Economics and Business
Hendrik Sonnabend: Department of Economics and Business Administration, University of Hagen
Abstract: This paper studies the determinants of the voluntary provision of user-generated (online) content. Using data from the largest fanfiction website, we find that writers respond differently to new original material: conditional on text length, writing times increase for the average writer and even more for the elite of prolific writer. We explain this finding with quality concerns. In addition, we find supportive evidence that community feedback encourages first-time contributors to continue publishing. For more established writers, we find that community feedback has a rather dampening effect on text lengths and writing times. Overall, these effects are more pronounced for high-quality community feedback ('reviews') compared to low-quality community feedback ('following', 'favoriting').
Keywords: fanfiction, user-generated content, online public goods, voluntary contribution
JEL-codes: H41; C31; D01; Z11 May 2022
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