MAPP Working Papers,
University of Aarhus, Aarhus School of Business, The MAPP Centre
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Papers at EBLSG
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Top papers by Abstract Accesses last month (2025-09)
Paper | Accesses |
The beef market in the European Union. Niels Asger Nielsen, Lisbeth Fruensgaard Jeppesen | 31 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 25 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 22 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 21 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 20 |
Four cases on market orientation of value chains in agribusiness and fisheries Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen, James A. Young | 20 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 19 |
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl, Karen Brunsø | 19 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 18 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 18 |
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Top papers by Downloads last month (2025-09)
Paper | Downloads |
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl, Karen Brunsø | 12 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 10 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 10 |
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert, Jacob Poulsen | 9 |
Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber Hans Skytte | 9 |
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen, Hanne Harmsen | 8 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 8 |
Den forbrugerbaserede værdi af en mærkning – med fokus på Svanemærket: Undersøgelsens design, gennemførsel og resultater Hans Jørn Juhl, Carsten Stig Poulsen | 7 |
The beef market in the European Union. Niels Asger Nielsen, Lisbeth Fruensgaard Jeppesen | 6 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 6 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 6 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 6 |
Rank papers for other periods
Top papers by Abstract Accesses last 3 months (2025-07 to 2025-09)
Paper | Accesses |
The beef market in the European Union. Niels Asger Nielsen, Lisbeth Fruensgaard Jeppesen | 97 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 70 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 68 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 67 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 64 |
Consequences of information technology usage on retailer-supplier relations Lars Esbjerg | 60 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 58 |
Four cases on market orientation of value chains in agribusiness and fisheries Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Sonne Anne-Mette, Kåre Hansen, Torbjørn Trondsen, James A. Young | 58 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 57 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 57 |
Rank papers for other periods
Top papers by Downloads last 3 months (2025-07 to 2025-09)
Paper | Downloads |
MANUFACTURER AND RETAILER BRANDS IN FOOD RETAIL ASSORTMENTS Notes from a shopping trip across Europe Lars Esbjerg, Klaus G. Grunert, Tino Bech-Larsen, Hans Jørn Juhl, Karen Brunsø | 12 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 10 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 10 |
Kend dig selv - og dine omgivelser: Et værktøj for danske slagteriselskaber Hans Skytte | 10 |
SCENARIER FOR FØDEVAREINDUSTRIEN ÅR 2010 DEL 2: FREMTIDIGE KOMPETENCEBEHOV Birger Boutrup Jensen, Anne-Mette Sonne Andersen, Hanne Harmsen | 9 |
The acceptance of functional foods in Denmark, Finland and the United States: A study of consumers' conjoint evaluations of the qualities of functional foods and perceptions of general health factors and cultural values. Tino Bech-Larsen, Klaus. G. Grunert, Jacob Poulsen | 9 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 8 |
Den forbrugerbaserede værdi af en mærkning – med fokus på Svanemærket: Undersøgelsens design, gennemførsel og resultater Hans Jørn Juhl, Carsten Stig Poulsen | 7 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 6 |
The beef market in the European Union. Niels Asger Nielsen, Lisbeth Fruensgaard Jeppesen | 6 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 6 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 6 |
Rank papers for other periods
Top papers by Abstract Accesses all months (from 2002-06)
Paper | Accesses |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 3748 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 3032 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 2938 |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 2868 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 2630 |
Communicating about the risks and benefits of genetically modified foods. Effects of different information strategies Lynn Frewer, Joachim Scholderer, Clive Downs, Lone Bredahl | 2408 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 2062 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 1943 |
Vertical co-ordination in the Danish hog/pork industry Christina Laursen, Lone Hundahl, Jesper Strandskov | 1885 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 1717 |
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Top papers by Downloads all months (from 2002-06)
Paper | Downloads |
Consumer perception of food products involving genetic modification: Results from a qualitative study in four Nordic countries Klaus G. Grunert, Liisa Lähteenmäki, Niels A. Nielsen, Jacob B. Poulsen, Oydis Ueland, Annika Åström | 1320 |
Strategic marketing types: Evidence from the European meat processing industry Jesper Strandskov, Lone Hundahl, Christina Laursen | 791 |
Determinants of consumer attitudes and purchase intentions with regard to genetically modified foods - Results of a cross-national survey Lone Bredahl | 775 |
Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, Tino Bech-Larsen | 702 |
Danish consumers’ attitudes towards functional foods Jacob Poulsen | 697 |
Consumers' food choice and quality perception. Karen Brunsø, Thomas Ahle Fjord, Klaus G. Grunert | 652 |
Retail and wholesale buying behaviour for two different food products in six Eastern European countries Lars Esbjerg, Hans Skytte | 537 |
The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores Tino Bech-Larsen | 535 |
Sources of competitive advantages and business performance within the European meat processing industry Jesper Strandskov | 533 |
Identity and acculturation: The case of food consumption by Greenlanders in Denmark Sørem Askegaard, Dannie Kjeldgaard, Eric J. Arnould | 524 |
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