European Business Schools Librarian's Group

Les Cahiers de Recherche,
HEC Paris

No 676: Approche socio-économique de la consommation des émissions sportives télévisuelles

Bertrand MONGEON

Abstract: This paper examines consumption of televised sport from a socio-economic perspective and offers answers to several questions: How has the relationship between television and sport developed? What role has television played in the development of sporting competitions? What is the current offer in the televised sport market? Which events draw the highest ratings? What are the socio-demographic characteristics of the viewers of a given televised event?

Keywords: socio-economic; consumption; televised sport; television; viewer; sport

JEL-codes: D12; L82; L83

39 pages, March 1, 1999

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