European Business Schools Librarian's Group

Les Cahiers de Recherche,
HEC Paris

No 736: Consumer rapport to luxury : Analyzing complex and ambivalent attitudes

Bernard DUBOIS , Gilles LAURENT and Sandor CZELLAR
Additional contact information
Sandor CZELLAR: University of Geneva

Abstract: The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

Keywords: luxury; ambiguity; attitude measurement; consumer behavior

JEL-codes: D12; L81

56 pages, October 1, 2001

Full text files

5ecca063454eb4ef8227d08506a8673b.pdf PDF-file 

Download statistics

Questions (including download problems) about the papers in this series should be directed to Antoine Haldemann ()
Report other problems with accessing this service to Sune Karlsson ().

This page generated on 2018-02-22 16:52:55.