European Business Schools Librarian's Group

Les Cahiers de Recherche,
HEC Paris

No 738: Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité

Jean-Michel GAUTIER

Abstract: This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. The main objective of the research is to provide an operational and reliable instrument for marketing research studies exploring the link between consumer behavior and personality.

Keywords: psychology; marketing; personality inventory; consumer behavior

JEL-codes: D11; D12

35 pages, October 1, 2001

Full text files

c260792391555c6434c8b7f0cdc056bd.pdf PDF-file 

Download statistics

Questions (including download problems) about the papers in this series should be directed to Antoine Haldemann ()
Report other problems with accessing this service to Sune Karlsson ().

This page generated on 2018-02-22 16:52:55.