European Business Schools Librarian's Group

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No 779: Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound

LAURENT Gilles , LAGEAT Thierry and CZELLAR Sandor
Additional contact information
LAGEAT Thierry: Eurosyn
CZELLAR Sandor: University of Geneva

Abstract: For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.

Keywords: sensory evaluation; hedonic attributes; preference measurement; consumer expertise

JEL-codes: M31

23 pages, March 1, 2003

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