European Business Schools Librarian's Group

Les Cahiers de Recherche,
HEC Paris

No 820: Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire

Marc Vanhuele () and Coralie Damay ()

Abstract: At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.

Keywords: child-consumer; price konwoledge; memorization and estimation of prices

JEL-codes: D11; E31

37 pages, March 1, 2005

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