European Business Schools Librarian's Group

Les Cahiers de Recherche,
HEC Paris

No 830: Assesing the frequency and clauses of out-of-stock events through store scanner data

Anne-Sophie Bayle-Tourtoulou (), Gilles Laurent () and Sandrine Macé ()

Abstract: This paper aims to provide an answer to the question of out-of-stock events (OOS), their frequency, the sales losses they generate, and their causes. The authors provide two contributions. They describe a new sales-based measure of OOS computed on the basis of store-level scanner data and identify several of the main determinants of OOS. They also introduce a significant distinction between complete and partial OOS

Keywords: out-of-stock events; store-level scanner data; assortment; retailing; marketing metrics

JEL-codes: L11; L16; L21

47 pages, January 1, 2006

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