HEC Research Papers Series,
HEC Paris

Abstract: In this research, the authors explore the use of ULS-SEM (Structural-Equation-Modelling), PLS (Partial Least Squares), GSCA (Generalized Structured Component Analysis), path analysis on block principal components and path analysis on block scales on customer satisfaction data.

Keywords: Component-based SEM; covariance-based SEM; GSCA; path analysis; PLS path modelling; Structural Equation Modelling; Unweighted Least Squares

JEL-codes: C10; C23

17 pages, January 1, 2008

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