Hélène Löning (), M. Besson and Carla Mendoza
Abstract: Based on prior accounting literature and Simons’ framework (1990, 1995), the authors explore the use of budgets in PEU situations in a qualitative study. They conducted a field-based study and interviewed 14 senior sales and marketing managers from various industries, using projective techniques imported from psychological research.
50 pages, April 1, 2008
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