HEC Research Papers Series,
HEC Paris

Abstract: Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?

Keywords: luxury brands; sales; investment; performance; profitability; finance

JEL-codes: G10; L25

37 pages, June 29, 2010

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