Rodolphe Durand and Chang Wa Huynh
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Rodolphe Durand: HEC Paris
Chang Wa Huynh: HEC Paris
Abstract: Purpose is a set of common beliefs that guide organizational members’ actions toward long-term achievements, independently of an organization’s immediate profitability. Hence, purpose reveals new motivational mechanisms for employees’ engagement that legitimacy-as-judgment research and prosociality literature address. Drawing on these approaches, this chapter investigates the sources and consequences of organizational purpose. We suggest three avenues for research by emphasizing that purpose is not another organizational goal but differs in its conceptual nature, by addressing aggregation of micro-behavior in terms of incentive structures, and by accounting for the emergence and maintenance of purpose itself.
Keywords: prosociality; purpose
JEL-codes: M10
32 pages, May 28, 2021
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